![\"mayorsridelogo150px\"](\"https:\/\/i0.wp.com\/bikeroute.com\/NationalBicycleGreenwayNews\/wp-content\/uploads\/2016\/12\/MayorsRideLogo150px.jpg?resize=366%2C171\")
– <\/span>H<\/span>aving had the accountant’s cap on that \u00a0I wore in college and then for a few years in the once fledgling Silicon Valley, the numbers I have been crunching only justify an NBG moving billboard bus for the seven CA cities we regularly visit. But not for a National campaign. I even tried monetizing the NBG effort without the\u00a0Mayors’ Ride using only the NBG Fests that would result from local business involvement in our Attractions Maps for the NBG route as it passes through their cities. Not profitable either. Nothing I could present to a crowd source platform.<\/span><\/p>\n\u00a0<\/span><\/div>\n
As hard as I pushed Microsoft Excel, the only way I could get it to show a profit any other way was for us to charge unrealistic prices for festival booths as well as web based display advertising. And yet I tried, I really did.\u00a0<\/span>The only thing that could put us in the black, as well as employ 20 people with good paying jobs in seven \u00a0years time \u00a0is to bring back the national level of our\u00a0Mayors’ Rides and align them with NBG Festivals.\u00a0<\/span><\/div>\n
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All this has shown me that we were on the right track with our\u00a0Mayors’ Ride formula all along. Now we can get rubber on the ground to actually show that the roads and path we’ve selected to get al of our NBG Anchor cities<\/a><\/b>\u00a0 hooked up make for a great\u00a0San Francisco to Washington DC bike connection. This is especially so since the last 300 miles of our Greenway, from Pittsburgh to the National Capital are already complete in the form of the Great Allegheny Passage and the C&O Canal towpath!\u00a0 And not far from\u00a0San Francisco and only 15 miles from Davis, is the\u00a0National Bicycle Greenway trophy greenway, the 25-mile American River Pkwy<\/a><\/b>\u00a0.\u00a0<\/span><\/div>\n
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What’s more is that in Year 4, my 7-year NBG plan calls for bringing on a high calibre ad agency. On a par with BBDO or Chiat Day, the same firms that made the Apple computer a reality by celebrating a once new technology as they also lionized Steve Jobs and Steve Wozniak\u00a0turning the into modern day \u00a0American heroes. Toward that end, I foresee them making celebrities out of the coast to coast cyclists you will now see me recruiting for.
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As such, here is the \u00a0post I am now circulating \u00a0at our blog and on\u00a0Facebook:<\/span><\/div>\n
\n\nCoast-to-Coast Mayors\u2019 Ride